Brand and Market Uncertainty [VUCA]

It's been a while and we're almost 1/2 way through 2017. Everyday, we hear something scandalous from various news sources but what does it really all mean to your brand and global markets?

There are market indicators where projections are being analyzed to give analysts the best outlook possible. However, the feel of the current market today, is of uncertainty.

The reality is nobody really knows when, why or how the market will fluctuate and there seems to be growing uncertainty given the current political climate in the U.S.

Market stability matters because confidence in the markets is what is needed to strategize and plan for the future. Even though the U.S. election has ended, the controversy and intrigue continues. Thus, creating a global wave of uncertainty that continues to ripple global markets.

How does one navigate in a market of uncertainty? How do you cut through the fog and reach your market? How do brands prepare themselves for market uncertainty?

This is were a VUCA [Volatility, Uncertainty, Complexity, Ambiguity] strategy comes into play.





Check out the 2017 Outlook and Opportunity Infographic
http://www.raymondjames.com/pointofview/resources/articles/isq-2017-infographic.pdf