Saturday, January 1, 2011

Happy New Year and may this be the "Year of Content"

Content creation is big business, and there are big players involved. For example, Associated Content, which produces 10,000 new articles per month, was purchased by Yahoo! for $100 million, in 2010. Demand Media has 8,000 writers who produce 180,000 new articles each month. It generated more than $200 million in revenue in 2009 and planning an initial public offering valued at about $1.5 billion.

This content is what ends up as the landfill in the garbage websites (and some TV shows) that you find all over the web. The problem is that content is growing exponentially and the vast majority of this content is not what viewers want.

This is exactly what blogger Paul Kedrosky found when trying to buy a dishwasher. He wrote about how he began Googleing for information…and Googleing…and Googleing. He couldn’t make head or tail of the results. Paul concluded that the “the entire web is spam when it comes to major appliance reviews”.

There wil be new businees created to mon itor and filter this content so you (the viewer/enduser) can find the specific content you have in mind.

Good luck on all your projects in 2011, may they all come to fruition through vision, hard work and determination.

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