Thursday, August 7, 2014

Please Subscribe: An Intimate Look Into The Lives of YouTubers [Content Creators]

There once was a time [which seems very long ago] when people would watch their favorite shows on cable and record them on a DVR provided by their cable provider.

At the time, this was cutting edge technology because you didn't have to "catch the show" at its initial broadcasting [you could record it and view the show at your convenience].

Then one day, a video-sharing website created by 3 guys called YouTube would "flip the script" and change the way we consume media. Now, YOU can be the star of your own show [and the set can be anywhere you can setup a video recorder or webcam].

Sounds like fun to me but the reality is creating compelling content is very much like producing a show on TV or for theatre. It takes a lot of imagination and even more selflessness to be vulnerable to the world.

Ever thought about creating your own YouTube content but wondered what the life is really like?  

Take a look at Please Subscribe.

Tuesday, July 22, 2014

How Motivated Are You: Understanding The Science Of #Motivation

Motivation. A word that has varied interpretation with so many different people. In reality, either your cup runneth over or there's a lack there of. Regardless of how full or empty your cup is, motivation equates to work. The kind of work that takes time, energy, planning and perseverance [the kind most people hate].

So what really motivates you to reach your goals? In most cases, there's a cash payout at the end of a task [or a series of tasks] but is that truly why we do what we do?

Often, the true genesis of our motivation is not what you think. Recently, I've been wanting to start running again to achieve a certain goal. I downloaded apps, looked left and right for running partners but came up short in the end. Eventually, I had to "walk the plank" [figuratively] and it was one of the most uplifting experiences to eventually muster the motivation and start a new goal.

Understanding why we do what we do and what motivates us is extremely important in helping you find the true meaning of motivation [and what it means to you].

Tuesday, July 15, 2014

Hot On Your Trail: #Privacy, Your #Data, and Who Has Access to It

Privacy is one of those issues that you rarely care about unless it affects you personally [or someone you know]. Truth of the matter, there are individuals [in the wild and some you may know] who are attempting to access your private data and knowing how that data is accessed is the most importantly part of defeating data thieves.

Why someone would steal your data is as varied as the type of persons who would want access to your data. What you think is harmless data can be quite useful for an Internet marketer, black hat hacker or jilted Ex [gf, spouse, former friend].

I ran this "Hot On Your Trail' video in a previous post but I found it very informative and useful to think about how careless we are with our personal data. Mobile data is the easiest data to access because we install apps that use the API's of both social media networks and/or mobile operating systems which give them full administrative access to your devices [in most cases].

You don't have to be a network admin or work for the Geek Squad to go through your devices and see who has access to your device to review their privileges. Do they really need the level of access you authorized on your various devices?

Wednesday, July 9, 2014

Honest Liars -- The Psychology Of Self-Deception

Honesty is one of the hardest thing to consistently achieve as adults. To be honest is to go against the current trend of being dishonest. When was the last time someone was dishonest with you and you conveniently rationalized your emotions to avoid the negative feelings?

We encounter dishonesty on a day-to-day basis. After seeing this TEDTalk by Cortney S. Warren, it made me think about how we all are sometimes dishonest about the truth in our lives.

Often, we would rather be dishonest instead of telling the truth because "what they don't know won't hurt em", right?


There comes a times in everyone's life where we must face the truth and accept who we are instead of hiding behind dishonesty and deception. We're all at fault, no fingers to point or person to blame.

Seeking inner truth is hard work, its dirty work. Rarely is there a friend or associate who says that being honest is the right thing to do [misery loves company]. Moreover, hard decisions around honesty delve into the character of the person. We'd all like to think that what we see in our lives is the truth but often its just a smoke screen or an illusion.

In conclusion, when you dig deep within yourself and stop self-deceptive practices, its easier to make positive life choices. Deception starts within, having the strength, experience and fortitude to overcome deception in our lives is a life skill worth mastering.

                                                      Power Of Persuasion

Friday, May 30, 2014

#GMO A-GO-GO Pt. Deux: Factory Farms Gone Wild!

First and foremost, this blog post is an objective look at the facts of how your food gets to the dining room table. The truth of the matter is that most people have no idea how [factory] farming is done in the modern world.

Unfortunately in the US, freedom of information sometime isn't so free as many of the advertisers pay for your viewing enjoyment as you watch your favorite programs [on television and online].

In this case, we go to the United Kingdom and the documentary series BBC Panorama to get an introspective look into how US factory farmers [corporations] produces food and get an in-depth look at how grocery stores in the US and UK get Everyday Low Prices to their consumers.

The Truth About Factory Farms
If you missed this eerily comedic animated short in my previous blog post, it's worth the 10 minutes of your time to get a look at the future of food [GMO style].

Tuesday, May 27, 2014

Brand, #Branding, & #BrandIdentity...What's the Difference?

In a world where concepts and ideas formulate at a staggering pace, knowing the difference between your brand, branding and brand identity is essential.

In business school, you will learn about the differences between the 3 concepts but how they intertwine to create an integrated brand identity takes years of expertise and experience.

For the sake of brevity, embedded are some slideshare presentations that should give you some good pointers on how to build your brand development program for your current projects or maybe you need a refresher just to stay current as change is the only constant in life [and business].

Thursday, May 22, 2014

Do's and Don'ts When Using Social Networks

You don't have to look far in today's media to find egregious faux pas of social media networks. It's quite easy to add personal commentary to a corporate tweet or Facebook post because [to the untrained or inexperienced] its often difficult to write without personalizing your thoughts and for this reason, it is still good for organizations [and certain high profile individuals] to hire a publicist or social media professional.

Social networks are social and when you engage its easy to get caught up "in the moment" but knowing some basic fundamentals can not only help but increase your trust/engagement level with followers/friends/clients.

Even if you have a personal social media account, it never hurts to abide by "tried and true" processes that not only protect you [in the wild] but will enhance your ability to transcend social circles you once thought were unaccessible. Used correctly, social media can be a great way to get a foot in the door, engage with professionals in any industry of your choosing and enhance your overall social media experience.