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Sunday, May 31, 2015

Content Creation vs Content Sharing

In case you haven't figured this out, we're all in the content creation and content sharing business. With the explosion of social media, practically anyone and everyone can become a social media guru with a click of a button.

There's a big gap between being a content creator and sharing compelling content.

Anyone can create content but you must know your market and they must be inspired by your content to share your work.

This simple model is the foundation of social media. If you've been creating content for a while, you know that you have to be willing to meet failure face-to-face and not give up because there will be massive failures on the content creation journey.

Moreover, you don't have to be a content creator to share compelling content to achieve the same result. Seeking out, discovering and sharing content is skill set of its own and having the knack for fact or expertise in another sub genre can be more important than content creation, it just dependes on how you want to brand your message.

We are now experiencing the genesis of a new social revolution that is not entirely understood. 

Content creation is a dynamic socially networked organism fueled by imagination and powered by digital bits. The future of this phenomenon is limitless and the only thing you can bet on is that more sophisticated ideas will emerge from this network of creative minds.  



Saturday, May 23, 2015

How To Persuade and Influence...


The act of persuasion has gotten such a bad rap over the years but in reality, who doesn't love to be persuaded from time-to-time?

There's nothing like going to a store or an establishment and being persuaded to purchase an item we had no intention of buying. However, the bigger question is, "why do we have to be persuaded to do anything in the first place"?

Can't we make our own decisions without being pushed into buying things we don't need or want?

Recently, while shopping I was looking at 2 cutting boards and I really wanted to go with a fancier version but had a hard time justifying why I really needed the larger cutting board one over a smaller version. To make a better decision, I spoke with a representative who specialized in cookware and they suggested [persuaded] that I consider another brand that would serve both my needs. This is a perfect example of how I sought out persuasion in order to make a better decision that I would feel comfortable making.

Persuasion is all about comfort and making one feel at ease when they might not feel this way otherwiseThe list can go about how persuasion is used to separate you from your money but how that separation occurs can be a positive or negative experience based on the value of the product, place or thing.

In this final example, what's wrong with a little amorous persuasion from a husband or partner to buy that shiny new diamond ring or vacation to The Grand Cayman Islands you've always wanted to take? More often than not, a little persuasion can keep a relationship strong and long lasting. It might not be what you had in mind or wanted to do but with a little persuasion, anything is possible.



Thursday, May 7, 2015

The [Honest] Truth About Dishonesty

The truth about the matter is that everybody is dishonest for their own selfish reasons on any given day. We can all think back to a particular moment in time when we told a "tall tale", embellished slightly to make the story just that more interesting or maybe to protect a loved ones feelings?

Its a character trait particularly unique to the human experience. It's no lie that governments and corporations sometimes are dishonest in the name of national security or to protect their intellectual property. Dishonesty, is often used to protect the innocent and keep those in harms way out of danger. In some cases, the news and information we receive might not be "on the level" [just ask Brian Williams] and the "name you can trust" isn't a trusted name at all, which can severely impact a personal brand.

Everyday that you leave your front door, jump on the Internet or make a decision to purchase an item, we're forced to make decisions about how honest a person or product claims to be. Advertising and marketing is all about how honest or dishonest the product being sold claims to be. If the product is all that it claims advertised, it becomes popular and the honesty index is high. If not, the product has a lower index and faltering sales are often a result of dishonest claims.

What is "acceptable" dishonesty and is there really such thing as a white lie? Why do we chose to accept some dishonesty in how we're marketed but take extreme offense when its from someone we know personally? In the natural world, "deception" is "survival of the fittest" and those animals that fail to recognize are subject to predation.

There's a famous fable of dishonesty called, "The Boy That Cried Wolf" that's been told the world over with slight variation depending on geography/culture. From childhood, we grow and dishonesty becomes more commonplace, we often forget how important this story is because it represents how [depending on what side of the truth you stand] we've become either the shepherd or the wolf in the story of our lives.

[ADDENDUM] - The Consequence of Dishonesty According To Tom Brady



HonestTea_Infographic_F-640x2841

Sunday, April 5, 2015

2015 Online Marketing Trends [and beyond]

Every year it seems online marketers are coming up with new and exciting way to get closer to our money. Amazon just launched the Dash Button and you can rest assure that if Dash is a hit other marketers will come up with their own Dash alternatives.

Trends, by nature, come and go but some trends have a significant impact and create entirely new markets. Amazon's Dash Button is hoping to do just that.

Push button shopping is nothing new but having it in the home and next day delivery is. This is the first time in history where consumers are welcoming innovative way for retailers to get product into the hands of consumers. In addition, new technologies in marketing not only help marketers but saves time and in most cases money so people can get the most out of their busy 24 hours.



7Digital-Marketing-Trends-2015

Saturday, February 14, 2015

Do You Know Your ABC's?

With a catchy title like "Do You Know Your ABC's, you probably thought this was going to be a reminder of making sure you knew how to recite the English language alphabet from A to Z, right?

Actually, its a little different kind of reminder because in our hectic schedules, we can often forget some of the fundamental soft skills that got us where we are today. Which I hope is some form of success or happiness.

In a highly digitized modern world where entire planes go missing [Bermuda Triangle style] and NBC News "is not the name you can trust". Its easy to forget who we are as individuals when there's so much going on around us.

There's a time tested saying in Sales that says, "you should never forget your ABC's". These ABC's are not the alphabet type but the (A)lways (B)e (C)losing type. For those whose native tongue is in the English language, as a child we would play with little blocks that represented the alphabet or sang our ABC's in classroom. There's a reason why you do this often as a child because its all about practice because "practice makes perfect".

Knowing your ABC's can make all the difference in life regardless of your profession or ambitions. You don't have to be in Sales to know your ABC's and its one of the easiest things to master through consistent practice. Moreover, its also one of the fundamental oversights when we question our lives and wonder why things aren't going our way.

Like any other year, New Year's resolutions were made and forgotten, thanks to the heightened sense of time our constantly updating smartphones provide us. If there's one simple thing you can do regularly to make sure you achieve your goals in 2015 is to make sure that you should ALWAYS BE CLOSING in life.



The clip below is a harsher [and sometimes] more effective approach to the (A)LWAYS (B)E (C)LOSING mantra [thanks to Alec Baldwin's inspirational monologue].

Sunday, December 21, 2014

Season's Greetings And A Few 2015 Predictions


What will you remember of 2014?

Unfortunately, many of us will remember it for an unreleased movie that upset a hermit dictator and protests against police brutality across a nation [The United States Of America]. The one thing about technology is that it cannot remedy social issues and ONLY people working hand-in-hand can resolve these conundrums. As glum as this may seem, there is always light at the end of a tunnel and many good things will come from the events of 2014.

Predictions are fun and have been a tradition in most cultures for millennia. In times of strife and uncertainty, prediction gives us hope for a better tomorrow. However, when it comes to world of technology, marketing and advertising, there's very little guesswork as nothing comes to market without extensive testing. Moreover, its the market that will determine how successful a product or service will be and predicting how those markets will react is where prediction comes in.

I predict that content creators along with mobile advertisers will create compelling mobile video content. In addition, the mobile phone [not the tablet] will dramatically drop in price but will come with more features/functionality making it easier and safer for more people to purchase products/services via their smartphones.

It'll be interesting to see how it all comes together in 2015 as change is happening at the speed of light.

Season's Greetings to ALL and may you have a prosperous 2015...



5 Advertising Predictions for 2015 [Infographic]

Friday, November 28, 2014

The Case For Why You Need An Animated Explainer Video


Have you had someone try to explain a concept or idea to you and just lose interest? Maybe they're not the best at storytelling or keeping people engaged [no fault of theirs]. This is the conundrum of what it's like trying to keep your attention directed in the very noisy world of advertising and marketing.

Like all mediums of communication, there are some trends that are resilient and proven effective [attractive people, cute animals and humor]. However, there's something called "explainer videos" that have been making extraordinary headway in the way you learn about new products and services.

Explainer videos are not necessarily new but have been making their way into broadcast tv by using well-known voice over talent or actors and because they are much cheaper to produce than your typical commercial. To give you some background, internet companies and tech startups were the first to truly embrace explainer video because it was a great way to capture the culture and brand of an organization.

The strength in explainer videos are that they equalize the playing field with your competition.

Have you ever gone to a website only to be underwhelmed by its landing page or find it hard to truly understand why you need to use their product/service because its text heavy and the images are uninspired?

Explainer videos comes in all shapes and sizes. Most use simplistic animation and a bit of humor to convey what could be mundane information into highly engaging content. A great explainer video will capture your attention right away and if they're really good, you'll share them [which many have gone viral].