Friday, October 28, 2016

Prediction: Mega Brands Unite in 2017

Fall 2016 has officially arrived. In 60 days, 2016 will be an afterthought. Everyone is thinking, "It's time for the "big push" to end the year out strong! However, there's some big players out there who want to take this idea to a whole new level.

If you haven't heard, AT&T and Time Warner are in the early stages of a possible merger. These 2 mega brands in some way or another have a tremendous influence on marketers, advertisers and consumers.

In addition to this media news, US Presidential Election 2016 is a little over 1 week away and the world is watching on the edge of their seats like an episode of Kieffer Sutherland's cliff hanger action series 24.

You have to hand it the the CEO's because the timing is impeccable. In case you've forgotten, this is how 1st Quarter 2016 started economically.

If you actually watched the entire video it was a rough ride and analysts were skeptical on how we would pull  through. Looking forward, this deal is probably the last thing on EVERYBODY'S mind as we go into 2017. However, they are not the only one who's thinking of getting cozy under the sheets.

Dr. Patrick Dixon, is a world class speaker, author and futurist. According to his theory, the bigger corporations get, we as consumers worry that we may be losing our identity. However, the key to making global deals is an old adage we all know.

"Think Global and Act Local".

In conclusion, if this deal is successful [and it will] this will be a green light for other medium to large brands to find a way to come together because in reality there's only so many slices you can get out of a cherry pie.

Wednesday, June 22, 2016

The Power Of Visual Content

If you think back and ponder the thought visual content really began with the invention and mass production of the television. It was truly revolutionary and everyone felt a necessity to have one. It became the platform of choice to receive news, information and entertainment.

In today's information at the speed of light era, we take visual content for granted but can you imagine what it was like to see a television for the 1st time [must have been other worldly]? Can you remember when you first received your 1st Internet enabled mobile phone? 

In the early days visual content creation, it was really encouraged that you have some formal background in writing, literature and a sprinkling of marketing experience. That's all very 20th century. In the new millennium, video social media platforms like YouTube and Instagram have changed who can create visual content. In its infancy, there were many nay-sayers who said, "it would never work". In some way they were right because it was they who did not fully understand the versatility and power of the medium. 

In essence, they didn't know how to harness this new tool to reach their intended audience.

There is a visual content revolution happening as we speak but is being overlooked because of the sheer speed at which it is happening. This uncertainty and long term unpredictability in trends is also known as Chaos Theory.

One thing you can bet on is that visual content is here to stay and as long as humanity progresses so will the progression of visual content creation.

Mindblowing stats about Infographics and Visual content

Monday, March 28, 2016

Why Use Video?

For the past several years, there's been article after article about the emergence of content creation and the YouTube revolution. Looking back at the last 2 holiday seasons, marketers have been "going mobile" and using YouTube content creators to market/review their products with a vengeance. Who uses Yelp anymore when you can go on YouTube and find a review on just about anything.

On the device side of mobile over the past 3 years the shift has gone from laptop to tablet and back to the mobile phone. Turns out that consumers really prefer using one device that's capable of doing it all from making a flawless phone, stream a movie in HD and play your favorite mobile game all in one device.

Consumer analysts over the past several years have been trying to figure out how to market products to consumers and found out that the best marketers are the consumers themselves. Give them the product or service [and a camera] and let them share their experience through social media video platforms. Not only does this work for major corporations but for the small guy too. Sometimes all you need is a decent camera, good lighting and a great personality that can capture the audience.

Monday, January 4, 2016

What Will 2016 Mean To You?

Well, we're here...2016 has arrived, with little to no fanfare. From my research, most people in business were looking forward to the end of the 4th quarter because 2015 has been a somewhat lackluster year. Moreover, mobile is still going strong but less on the hardware side and more on the mobile app dev/mobile content perspective.

Businesses large, medium and small are vying for new ways to reach their customers. Of course, the big boys have more money to spend on mobile app development but its the smaller players that often come up big in creativity and hit their mark.

The question we all should be asking ourselves is,"What will 2016 mean To Me"? What is it going to take to get my idea, product or service to the next level? What are the hurdles both personally and professionally that will prevent me from achieving the goals you've laid out in 2016?

Let's take a look at some Marketing and Business trends for 2016.

Happy New Year's to all and dream BIG...   :)

Monday, November 9, 2015

What does VIP really mean?

VIP's come in all shapes, sizes and temperaments.

Most of the time, you'll rarely know their name unless you're in their inner circle. Often, these very important people go unnoticed by their counterparts [and that's by design] but they are known for acumen, expertise and efficiency.

It's not easy being a VIP because when you're a very important person, everyone wants a little piece of your time [all the time].

We all want to be VIP's in some way or another and the truth is we are VIP's to someone we work, live or connect with socially. In other words, VIP's are important people to other people in your inner circle and that could be for a myriad of different reasons.

Typically, we think of VIP's as entertainers or CEO's but the reality is we're all VIP's and how we think of ourselves in relation to others has a big impact on how they see you.

Are you recognized as a VIP by those around you?

Being a VIP is a state of mind backed by consistent determined action. Moreover, those actions must have a positive influence on those around you. Money, power and status is not all that a VIP consists of but for those that understand this dynamic concept, they begin to recognize how important they really are. In essence, they transform into VIP's that know how to dictate, determine and influence everything/everyone around them.

Monday, September 14, 2015

How To Take A Better #Selfie...

Some thought The Selfie Phenomenon was a passing fad but it seems to be here to stay for quite some time as mobile devices and new ways to create jaw dropping selfies never cease to amaze.

The bigger question is why do people of all types feel compelled to create or do selfies? Of course, there are so many reasons why this craze persists and that's why this global digital phenomenon will not be ending any time soon.

As mobile devices continue to give us stunning photography at our finger tips, there's no doubt that the selfie is become a lexicon of social media [and photography]. One thing is safe to say and that there seems to be no end in sight to what the possibilities may hold [click].

How to Take a Better #Selfie [INFOGRAPHIC]

Sunday, May 31, 2015

Content Creation vs Content Sharing

In case you haven't figured this out, we're all in the content creation and content sharing business. With the explosion of social media, practically anyone and everyone can become a social media guru with a click of a button.

There's a big gap between being a content creator and sharing compelling content.

Anyone can create content but you must know your market and they must be inspired by your content to share your work.

This simple model is the foundation of social media. If you've been creating content for a while, you know that you have to be willing to meet failure face-to-face and not give up because there will be massive failures on the content creation journey.

Moreover, you don't have to be a content creator to share compelling content to achieve the same result. Seeking out, discovering and sharing content is skill set of its own and having the knack for fact or expertise in another sub genre can be more important than content creation, it just dependes on how you want to brand your message.

We are now experiencing the genesis of a new social revolution that is not entirely understood. 

Content creation is a dynamic socially networked organism fueled by imagination and powered by digital bits. The future of this phenomenon is limitless and the only thing you can bet on is that more sophisticated ideas will emerge from this network of creative minds.