Monday, March 28, 2016

Why Use Video?

For the past several years, there's been article after article about the emergence of content creation and the YouTube revolution. Looking back at the last 2 holiday seasons, marketers have been "going mobile" and using YouTube content creators to market/review their products with a vengeance. Who uses Yelp anymore when you can go on YouTube and find a review on just about anything.

On the device side of mobile over the past 3 years the shift has gone from laptop to tablet and back to the mobile phone. Turns out that consumers really prefer using one device that's capable of doing it all from making a flawless phone, stream a movie in HD and play your favorite mobile game all in one device.

Consumer analysts over the past several years have been trying to figure out how to market products to consumers and found out that the best marketers are the consumers themselves. Give them the product or service [and a camera] and let them share their experience through social media video platforms. Not only does this work for major corporations but for the small guy too. Sometimes all you need is a decent camera, good lighting and a great personality that can capture the audience.

Monday, January 4, 2016

What Will 2016 Mean To You?

Well, we're here...2016 has arrived, with little to no fanfare. From my research, most people in business were looking forward to the end of the 4th quarter because 2015 has been a somewhat lackluster year. Moreover, mobile is still going strong but less on the hardware side and more on the mobile app dev/mobile content perspective.

Businesses large, medium and small are vying for new ways to reach their customers. Of course, the big boys have more money to spend on mobile app development but its the smaller players that often come up big in creativity and hit their mark.

The question we all should be asking ourselves is,"What will 2016 mean To Me"? What is it going to take to get my idea, product or service to the next level? What are the hurdles both personally and professionally that will prevent me from achieving the goals you've laid out in 2016?

Let's take a look at some Marketing and Business trends for 2016.

Happy New Year's to all and dream BIG...   :)

Monday, November 9, 2015

What does VIP really mean?

VIP's come in all shapes, sizes and temperaments.

Most of the time, you'll rarely know their name unless you're in their inner circle. Often, these very important people go unnoticed by their counterparts [and that's by design] but they are known for acumen, expertise and efficiency.

It's not easy being a VIP because when you're a very important person, everyone wants a little piece of your time [all the time].

We all want to be VIP's in some way or another and the truth is we are VIP's to someone we work, live or connect with socially. In other words, VIP's are important people to other people in your inner circle and that could be for a myriad of different reasons.

Typically, we think of VIP's as entertainers or CEO's but the reality is we're all VIP's and how we think of ourselves in relation to others has a big impact on how they see you.

Are you recognized as a VIP by those around you?

Being a VIP is a state of mind backed by consistent determined action. Moreover, those actions must have a positive influence on those around you. Money, power and status is not all that a VIP consists of but for those that understand this dynamic concept, they begin to recognize how important they really are. In essence, they transform into VIP's that know how to dictate, determine and influence everything/everyone around them.

Monday, September 14, 2015

How To Take A Better #Selfie...

Some thought The Selfie Phenomenon was a passing fad but it seems to be here to stay for quite some time as mobile devices and new ways to create jaw dropping selfies never cease to amaze.

The bigger question is why do people of all types feel compelled to create or do selfies? Of course, there are so many reasons why this craze persists and that's why this global digital phenomenon will not be ending any time soon.

As mobile devices continue to give us stunning photography at our finger tips, there's no doubt that the selfie is become a lexicon of social media [and photography]. One thing is safe to say and that there seems to be no end in sight to what the possibilities may hold [click].

How to Take a Better #Selfie [INFOGRAPHIC]

Sunday, May 31, 2015

Content Creation vs Content Sharing

In case you haven't figured this out, we're all in the content creation and content sharing business. With the explosion of social media, practically anyone and everyone can become a social media guru with a click of a button.

There's a big gap between being a content creator and sharing compelling content.

Anyone can create content but you must know your market and they must be inspired by your content to share your work.

This simple model is the foundation of social media. If you've been creating content for a while, you know that you have to be willing to meet failure face-to-face and not give up because there will be massive failures on the content creation journey.

Moreover, you don't have to be a content creator to share compelling content to achieve the same result. Seeking out, discovering and sharing content is skill set of its own and having the knack for fact or expertise in another sub genre can be more important than content creation, it just dependes on how you want to brand your message.

We are now experiencing the genesis of a new social revolution that is not entirely understood. 

Content creation is a dynamic socially networked organism fueled by imagination and powered by digital bits. The future of this phenomenon is limitless and the only thing you can bet on is that more sophisticated ideas will emerge from this network of creative minds.  

Saturday, May 23, 2015

How To Persuade and Influence...

The act of persuasion has gotten such a bad rap over the years but in reality, who doesn't love to be persuaded from time-to-time?

There's nothing like going to a store or an establishment and being persuaded to purchase an item we had no intention of buying. However, the bigger question is, "why do we have to be persuaded to do anything in the first place"?

Can't we make our own decisions without being pushed into buying things we don't need or want?

Recently, while shopping I was looking at 2 cutting boards and I really wanted to go with a fancier version but had a hard time justifying why I really needed the larger cutting board one over a smaller version. To make a better decision, I spoke with a representative who specialized in cookware and they suggested [persuaded] that I consider another brand that would serve both my needs. This is a perfect example of how I sought out persuasion in order to make a better decision that I would feel comfortable making.

Persuasion is all about comfort and making one feel at ease when they might not feel this way otherwiseThe list can go about how persuasion is used to separate you from your money but how that separation occurs can be a positive or negative experience based on the value of the product, place or thing.

In this final example, what's wrong with a little amorous persuasion from a husband or partner to buy that shiny new diamond ring or vacation to The Grand Cayman Islands you've always wanted to take? More often than not, a little persuasion can keep a relationship strong and long lasting. It might not be what you had in mind or wanted to do but with a little persuasion, anything is possible.

Thursday, May 7, 2015

The [Honest] Truth About Dishonesty

The truth about the matter is that everybody is dishonest for their own selfish reasons on any given day. We can all think back to a particular moment in time when we told a "tall tale", embellished slightly to make the story just that more interesting or maybe to protect a loved ones feelings?

Its a character trait particularly unique to the human experience. It's no lie that governments and corporations sometimes are dishonest in the name of national security or to protect their intellectual property. Dishonesty, is often used to protect the innocent and keep those in harms way out of danger. In some cases, the news and information we receive might not be "on the level" [just ask Brian Williams] and the "name you can trust" isn't a trusted name at all, which can severely impact a personal brand.

Everyday that you leave your front door, jump on the Internet or make a decision to purchase an item, we're forced to make decisions about how honest a person or product claims to be. Advertising and marketing is all about how honest or dishonest the product being sold claims to be. If the product is all that it claims advertised, it becomes popular and the honesty index is high. If not, the product has a lower index and faltering sales are often a result of dishonest claims.

What is "acceptable" dishonesty and is there really such thing as a white lie? Why do we chose to accept some dishonesty in how we're marketed but take extreme offense when its from someone we know personally? In the natural world, "deception" is "survival of the fittest" and those animals that fail to recognize are subject to predation.

There's a famous fable of dishonesty called, "The Boy That Cried Wolf" that's been told the world over with slight variation depending on geography/culture. From childhood, we grow and dishonesty becomes more commonplace, we often forget how important this story is because it represents how [depending on what side of the truth you stand] we've become either the shepherd or the wolf in the story of our lives.

[ADDENDUM] - The Consequence of Dishonesty According To Tom Brady