What's Your Perception Strategy? (Why It's NOT All About Content)

I've always been fascinated with the learning process, slides and the most obscure facts. One day, I came upon...Slideshare. I was wildly fascinated with all the presentations on just about anything! You might think that its only for business intelligence or some other extremely boring topic but actually its very handy if you want to get someone's analysis on just about anything. In Stephen Anderson's slide, he gives his perceptions on how people perceive things.Like branding, media and/or content?