How can you advertise effectively if you're not branding your message properly? You've probably used these terms in conversation but what does each really mean exactly?
In short form, an advertiser's mission is to identify the product or service. Tell the target audience what it will do for them and how they can obtain the product or service.
Branding is when an idea or image is marketed so it is recognized by the masses. Branding is essential in any marketing campaign because it allows you to build a solid reputation as well as expand beyond the original product or service.