Influencers: How #Creativity And #Trends Become Contagious

Creativity and trendsetting are two areas that man has not been able to dominate in its entirety. There are creative processes and known techniques that can make any product trend momentarily but when does this take on a life of its own?    

Why did Gangnam Style become the biggest viral video hit known to man? Are we becoming a planet obsessed with the next big thing?

Why do you care what's trending on Twitter? Maybe this short documentary can help answer these questions.