Saturday, March 16, 2013
Why Videos [Or Anything For That Matter] Go #Viral?
Here's someone you probably never heard of.
Anyone that matters and cares about this kind of stuff, meet Kevin Allocca.
Kevin [aka @shockallocca] is "The" Trend Meister at Youtube. To put it simply, he knows a thing or two about how videos go viral.
If he knew why videos go viral, he might be the next Mark Zuckerberg.
Going viral is unexpected, uncanny and most of the time, surprising for both content creator and viewer. In his presentation, Mark lays down the groundwork or anatomy of how videos go viral.
This TED Talk video came out when Rebecca Black's Friday was the talk of the town [or should I say...planet]? Since that time, many things have gone explosively "viral".
Should I say it?
GANGNAM STYLE!!! [with a jaw dropping 1.4 billion views!]
Sounds easy but it's not...go outside of these parameters, you might miss your real audience.
The video below is an addendum to this blog post. Being creative is easy in theory, its what people think of you and your work, that get's in the way of the creative process, 100% of the time.