Sunday, July 14, 2013

How Do You Build A #Brand?

Some might beg to differ but Branding is truly one of the oldest professions known to man/woman/humanity. It's easy to ignore branding because there really is no way to quantify branding monetarily.

However, we know that if you don't properly brand effectively, it can have devastating consequences to you personally or professionally.

Unless, you work for a Fortune 500 company, Brand often gets "second fiddle" status. Only in crisis does one think of how their brand is being affected or how to even start developing a more proactive branding campaign for their business.

With the rise of social media, viral video and instant Youtube celebrity, branding is starting to take center stage. There is no shortage of experts willing to help you identify your brand or create a rockstar branding campaign for your business but how do you know what your brand really is? Branding is like a personality test and you have to either agree with the results or use the information given to the best of your knowledge.

Don't worry, there are definitive guidelines that one can take to identify and create their own brand. Creating a brand takes time. It's not something that you can discover over night and your brand is constantly evolving, much like all things in life.

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