Typically, its those persons/companies/countries that understand their strengths and utilize their "creativity" effectively are the "standouts" that become leaders and innovators in competitive markets.
Keep in mind, creativity is only one component of a broader equation. How do you know you're living up to your creative potential? Some would say financial success or personal happiness are quotients for creative potential.
The truth of the matter is that only YOU can determine if you're living up to your creative potential. There are clear guidelines or foundation for structured creative process but how these processes are implemented [to connect the seemingly unconnected] is creative genius.
In conclusion, competition and creativity are often intertwined when we try to harness [dominate] creativity for our own desires. All you have to do is look back in history, be it in music, technology or business to see how creative potential is at its best, when fresh ideas are cultivated in a creatively rich environment.