Sunday, August 25, 2013

The Rise And Reach Of #Mobile [Friendly] Websites

The other day I had lunch with a friend and I sent him a text message stating, ''I'll be running a bit late" for our lunch at a trendy Thai restaurant in Seattle [Thai is still big here]. When I arrived, he pulled out his phone which I'd have to say was a dinosaur of mobile technology.

I asked if he had received my text message and he said, "I don't do text messaging". 

Startled, I started to think how many other people out there who are holding back from upgrading to newer phones, mobile optimized websites and/or other progressive technologies essential in a modern era to communicate with their potential customers.

I'm sure you're wondering what's the connection between text messaging and mobile websites?

Actually, there isn't any connection at all but because my associate is such a throwback of a different time I started to think how many websites I've visited [on my phone] that were not optimized for the mobile web [extremely frustrating].

This is not a small business phenomenon.

In particular, many artists [performing artists] and various creative types don't see the benefit in mobile web optimization. However, in today's world, mobile web traffic is increasing exponentially and being a part of that mobile traffic is critical to the future of your business.

Doesn't matter if you're an interior decorator, performing artist or CEO, chances are the first place someone is going to view your personal bio, menu at the restaurant or music video is on a mobile device [tablet or smart phone]. Give yourself and your growing business a chance to succeed by making sure your website or blog is optimized for the mobile web.

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