A Word From Orson Welles On #Audiences [And How To Capture Them]

In today's world of content creation be it in music, television or online, you still need to know how to capture an audience. A Facebook "Like" or positive comment on blog does not mean you have captured your particular target audience [I should know]. Audiences are like animals in the wild, very elusive. Audiences seek out entertainment and you're only as good as your last performance [note: that rule applies to the workplace and your last relationship too].

In short, get to know who you're trying to connect with. I speak with lots of different people in my profession and in my personal life. When it comes to working with talent, most just want a deal and lack the passion for the craft they've chosen. Not to say this is always the case and its not for me to decide but based on my experience, many do not have a desire to learn the fundamental building blocks to truly understand who they're trying to connect with.

Orson Welles was way before my time but as a student of many disciplines I sought out to learn from the best in their respective crafts. His thoughts on the demise of the audience is uncanny and still valid in the modern world of content creation.




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