Tuesday, May 27, 2014

Brand, #Branding, & #BrandIdentity...What's the Difference?

In a world where concepts and ideas formulate at a staggering pace, knowing the difference between your brand, branding and brand identity is essential.

In business school, you will learn about the differences between the 3 concepts but how they intertwine to create an integrated brand identity takes years of expertise and experience.

For the sake of brevity, embedded are some slideshare presentations that should give you some good pointers on how to build your brand development program for your current projects or maybe you need a refresher just to stay current as change is the only constant in life [and business].

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