Wednesday, June 19, 2013

Psychology In #Advertising: How We Are Persuaded To Engage With Products

Ever wonder why you do, what you do, when you consider purchasing an item? Be it online shopping or walking into a brick and mortar store, there are many things at work to assist you in the making important decisions.

In my previous post, I touched on the psychology of color and how we are influenced by the colors we perceive in our daily lives. In the office, online or out in the "real world", we are constantly engaged and influenced but how does this process work?

The video below is going to show you how we process and are influenced as we engage with advertisers.

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