Persuasion is a word often misunderstood. When we hear the word "persuasion", hypnosis comes to mind, like we have no control over our thoughts, but that too is a leading misconception.
You've heard or seen many self-help books who cover the so-called, "Art Of Persuasion". Titles covering this topic are often grouped within the meta arts or areas lesser associated with scientific fact but in the anomalous.
These books will teach you the nuance and skill to breakthrough mental objectives but what are the known scientific facts on persuasion?
In the video you are about to watch, there has been significant research in how persuasion is used in our daily lives [moreover, how to persuade ethically]. We never think persuasion is negative when we are the ones persuading [influencing] others. Its when we're being persuaded or influenced negatively [not by our own choosing] that we take a more discerning look at persuasion.
Corporations, businesses and governments want to understand more about persuasion because when we learn how to influence and persuade effectively, we learn how to succeed in our lives. We learn what people are willing to accept. We learn that when we have the proper approach and our message has resonance, anything is possible.