However, there are content creation fundamentals and some well known roads that have been traveled by many that can help navigate the world of content creation.
Storytelling is a big part of how we communicate. Marketers and advertisers know how do this very well but how do you become a storyteller? How do you get your story told? Most successful artists like singers, rappers, actors and comedians are incredible storytellers. Its how we construct the story and convey the content is how we reach our audience.
To answer the question,"how much is your content worth"? That depends on what the perceived value is to the customer. Value or worth does not always equate to $$$ in your pocket. Content creation is in the realm of branding and brand identity which is more powerful than a few dollars in your pockets. Having identifiable content that has been crafted to the needs of your audience is worth its weight in gold.
Most people have a pretty good idea of what they want to say but how to say it and say it effectively is the problem most seem to have. Since EVERYONE has an online presence these days, its really about knowing what social media platforms work best and seeking like-minded individuals willing to share your content.