Tuesday, September 2, 2014

How Much Is Your Content Worth?

No matter what line of business you're in today, you're in the content business. Understanding what kind of content is right for you is critical for your online presence. Knowing who your audience is and how to reach them effectively is the holy grail of any online strategy. The trouble with creating content is there aren't any definitive road maps to creating content. Every individual, every website, every blog has its own way of engaging online.

However, there are content creation fundamentals and some well known roads that have been traveled by many that can help navigate the world of content creation.

Storytelling is a big part of how we communicate. Marketers and advertisers know how do this very well but how do you become a storyteller? How do you get your story told? Most successful artists like singers, rappers, actors and comedians are incredible storytellers. Its how we construct the story and convey the content is how we reach our audience.

To answer the question,"how much is your content worth"? That depends on what the perceived value is to the customer. Value or worth does not always equate to $$$ in your pocket. Content creation is in the realm of branding and brand identity which is more powerful than a few dollars in your pockets. Having identifiable content that has been crafted to the needs of your audience is worth its weight in gold.

Most people have a pretty good idea of what they want to say but how to say it and say it effectively is the problem most seem to have. Since EVERYONE has an online presence these days, its really about knowing what social media platforms work best and seeking like-minded individuals willing to share your content.

There are many types of people who work in this space [or profession] and finding the right person to share your vision is critical to your success. You may not hire this person but knowing the character types can help you make critical decisions when the time is right.

The Many Faces of Content Marketing

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