Saturday, November 15, 2014

Digital and #SocialMedia Marketing Trends [2014 and beyond]

2014 has come and it's almost gone but what will this year be remembered for? Wearable technologies like Google Glass and other not-yet-to-be-released technology that's BIG on hype but low on functionality? Often, companies and consumers alike need a down year or two to find their way in a global technological race that has no end in the foreseeable future.

Instagram has had an incredible year as the social media platform of choice for millennials, celebrities and anyone else looking to have more to say than 140 characters. However, don't close out your Twitter account just yet because Twitter is still the [800 lb gorilla] branding/social media/marketing platform juggernaut to be reckoned with.

Moving forward, some people love it and others loathe it. The U.S. holidays are almost here and mobile marketing is definitely going to play a huge role this holiday season. Consumers looking for exciting new products and advertisers will reach their customers, all in the palm of their hands.

Looking back at 2014, this'll be the 1st year mobile will play a truly significant role in consumer product education, entertainment and the combination of the two.  Looking forward to 2015, don't forget Youtube because some of the "Stars Of Youtube" will become strange bedfellows in content creation as they partner to combine entertainment with cutting-edge mobile marketing to find its way into the hearts and mind of the new mobile global consumer.


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