Have you had someone try to explain a concept or idea to you and just lose interest? Maybe they're not the best at storytelling or keeping people engaged [no fault of theirs]. This is the conundrum of what it's like trying to keep your attention directed in the very noisy world of advertising and marketing.
Like all mediums of communication, there are some trends that are resilient and proven effective [attractive people, cute animals and humor]. However, there's something called "explainer videos" that have been making extraordinary headway in the way you learn about new products and services.
Explainer videos are not necessarily new but have been making their way into broadcast tv by using well-known voice over talent or actors and because they are much cheaper to produce than your typical commercial. To give you some background, internet companies and tech startups were the first to truly embrace explainer video because it was a great way to capture the culture and brand of an organization.
The strength in explainer videos are that they equalize the playing field with your competition.
Have you ever gone to a website only to be underwhelmed by its landing page or find it hard to truly understand why you need to use their product/service because its text heavy and the images are uninspired?
Explainer videos comes in all shapes and sizes. Most use simplistic animation and a bit of humor to convey what could be mundane information into highly engaging content. A great explainer video will capture your attention right away and if they're really good, you'll share them [which many have gone viral].