Sunday, December 21, 2014

Season's Greetings And A Few 2015 Predictions

What will you remember of 2014?

Unfortunately, many of us will remember it for an unreleased movie that upset a hermit dictator and protests against police brutality across a nation [The United States Of America]. The one thing about technology is that it cannot remedy social issues and ONLY people working hand-in-hand can resolve these conundrums. As glum as this may seem, there is always light at the end of a tunnel and many good things will come from the events of 2014.

Predictions are fun and have been a tradition in most cultures for millennia. In times of strife and uncertainty, prediction gives us hope for a better tomorrow. However, when it comes to world of technology, marketing and advertising, there's very little guesswork as nothing comes to market without extensive testing. Moreover, its the market that will determine how successful a product or service will be and predicting how those markets will react is where prediction comes in.

I predict that content creators along with mobile advertisers will create compelling mobile video content. In addition, the mobile phone [not the tablet] will dramatically drop in price but will come with more features/functionality making it easier and safer for more people to purchase products/services via their smartphones.

It'll be interesting to see how it all comes together in 2015 as change is happening at the speed of light.

Season's Greetings to ALL and may you have a prosperous 2015...

5 Advertising Predictions for 2015 [Infographic]

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